Project #2 - New Media Integrated Portfolio

Create a heightened experience to sell a product (through EMOTION, FUNCTION = VALUE)
Sell an ordinary object using New Media as your vehicle
Sell an ordinary product through a heightened experience


TOPIC:
PROBLEM: Designer/Creative parity

OBJECTIVE: Find new and creative ways to promote yourself, creativity and portfolio

TARGET MARKET:
- The creative industry (Ie. Creative Directors)
- Other designers/creatives (Community Respect)

OVERALL CRITERIA:
· Create a New Media driven campaign that will make you valuable to the target demographic. Can your experience prove to be valuable and memorable. How will you position yourself?
· You have all the tools of New Media at your disposal (Web, Video, Audio, Viral Marketing) to create this fantastic, innovative experience.
· Remember the definition of New Media
· The sky is the limit. You have no budget. We will celebrate innovation, the cool and the fantastic! You have the best programmers at your disposal.

PROPOSED TASKS:
· First design the campaign and concept (what are the main components?)
· Map out the journey of the campaign (sketches)
· Create a Website that is the main hub of the CAMPAIGN:
· What sections should it have?
· What should it do?


FINAL DELIVERABLES:
- Macro map of the campaign
- Play out the narrative using storyboards
- Zoom in on the homepage of the site (2-3 more if needed)***
- Lots of annotations
- Please create a bound book with all the above contents (ideal size - 8.5x14 or 11x17) (due March 4)


SCHEDULE:
CLASS 3 (September 25th)
In-Class Exercise:
· List all your pros/cons/quirks (SWOT)
· Determine all your differentiating factors
· What makes you unique and creative?
· Brainstorm many different ways/concepts/approaches to sell yourself
= Present 2-3 different pieces for your portfolio that you feel are your strongest and say the most about you.

Homework = Due October 2nd
- Bring 2 examples of other precedent portfolios (why? what? how?)
- Brainstorm 3-6 concepts/ideas/ways of tackling/selling yourself (sketched)
- Map out the narrative of your campaign (3 different directions)

CLASS 4: TANGIBLE
CLASS 5: TANGIBLE
CLASS 6: All final deliverables packaged and handed in


GRADING CRITERIA:
1. Successful completion of all required elements (all essential elements have been CLEARLY laid out in the previous section). Failure to complete any of these required elements will result in the loss of marks.
2. The ability to make proper decisions regarding major issues addressed in class lectures. These issues include; ideation, conceptualization, storyboarding and research
3. Students will also receive marks for their participation in in-class critiques and professionalism when presenting their own project.
4. Students will be graded on how well they can stay on task throughout the duration of their project schedule. Failure to meet any of the class deadlines will result in a loss of marks.
5. The class will evaluate the success of the overall experience (the more rewarding the experience, the better the grade)


BREAK DOWN OF MARKS
Successful completion of all elements: 15
Participation/Effort in class and brainstorming: 35
Blue Sky Creativity: 30
All aspects of presentation (in-class, blog and speaking): 20